E-commerce · B2B · SEO
Nordic Refrigeration Solutions
A 5-year partnership that grew into five webshops and an official Carel distributorship, generating DKK 12M+ in revenue driven almost entirely by SEO and a minimal Google Ads budget.
- Revenue generated
- DKK 12M+
- Revenue generated
- Revenue from SEO
- 90%
- Revenue from SEO
- Ongoing partnership
- 5 yrs
- Ongoing partnership
The build
What started as a single e-commerce store evolved into a multi-market B2B platform spanning five webshops. Through aggressive SEO strategy and a very lean Google Ads spend, we turned the platform into one of the leading online sellers of Carel products in the Nordics, establishing an official partnership with Carel along the way. Each store was tailored to its specific market with custom integrations for inventory management, bulk ordering, and dealer-specific pricing. The organic-first approach meant revenue kept growing without proportional increases in ad spend.
