Shopify expert

I rebuild your product pages so more visitors buy.

$500 to start. After that I earn a share of the extra revenue, and nothing if there is none.

Free teardown No sales call I only earn when you do

The rebuilt Nordwells product page on a phone

+12%

ROAS after the rebuild

Why the details matter.

Going from 1,8% to 2,2% sounds like nothing. It is 160 more orders every month, on the same 40.000 visitors, the same 450 kr basket and the same ad budget. The page just stops losing as many of them.

Orders a month

720880

Revenue a month

324.000396.000 kr

Extra revenue in a year

+864.000 kr

Revenue, adding up over 12 months

Before · 1,8% After · 2,2%

Worked example: 40.000 visitors a month, 450 kr average order. Hover the chart, or focus it and use the arrow keys.

Cumulative revenue in the worked example
MonthsBefore, 1,8%After, 2,2%Difference
00 kr0 kr0 kr
3972.000 kr1.188.000 kr216.000 kr
61.944.000 kr2.376.000 kr432.000 kr
92.916.000 kr3.564.000 kr648.000 kr
123.888.000 kr4.752.000 kr864.000 kr

Where the money comes from

Three things decide what you earn.

A better page moves all three at once.

What a click costs

Cheaper

times

How many buy

More

times

What they spend

Bigger

equals

Revenue

From three sides

The ad platforms reward it too.

Google Ads

Higher Quality Score. Lower cost per click.

Google Search

Faster page. Better rankings.

Meta Ads

Same clicks. Cheaper purchases.

Where the money goes

You already paid for the visit.

Every step of a store loses some of the people you paid to bring in. These are the four holes I find most often.

  1. Clicked your ad

    Leak: The ad and the page don't match. The ad promises one thing, the page opens with another.

  2. Saw the page

    Leak: Something covers the first screen. A popup or cookie wall lands before they see the product.

  3. Looked at the product

    Leak: The product page doesn't convince. Photos show the shape. Buyers doubt the feel.

  4. Added to cart

    Leak: Friction at checkout. Every extra field is another reason to quit.

  5. Bought

    All of your revenue comes from this bar.

Illustrative. Every store leaks in different places, which is exactly what the teardown finds.

Before and after

The same store. Rebuilt to sell.

Tap a page to see it top to bottom.

Default theme. Price, options, cart.
Rebuilt around the decision. Nearly twice the page.

+12%

Return on ad spend after the rebuild

Same store, before and after the new page went live.

  • Rating and reviews, high on the page
  • Benefits in real photos, not buried in a spec tab
  • An FAQ that answers the objection first
  • A buy bar that follows you down the page

Did you know

A few words in the title can move your conversion rate.

Often it is all a shopper sees before they choose.

what changed

Arriving from a search

Informational
Grey orthopedic seat cushion on white

Before

Seat Cushion 42x42 | C-2

449 kr · yourstore.com

Grey orthopedic seat cushion on white

After

Coccyx Seat Cushion for Office Chairs, 42x42 cm, Memory Foam

449 kr · yourstore.com

They typed the problem. Answer it in the title.

Browsing, needing nothing

Evocative
Gold drop earrings with green cabochon stones

Before

Stone Earrings, Green

690 kr · yourstore.com

Gold drop earrings with green cabochon stones

After

Jade Green Drop Earrings in Gold

690 kr · yourstore.com

Make the colour sound worth owning.

Shoppers prefer an unusual colour name to a plain one (Miller and Kahn, 2005).

Which one you need depends on how they got there.

We aim for 8% on the conversion rate. On 40.000 visits that is 58 more orders a month, or 26.100 kr.

A target agreed before the test runs, not a result from someone else's store.

Product media

Same product. Same photo. A new reason to buy.

When the product page is the leak, better media is the fix. Made from photos the store already owns.

Ortopedbutiken

Shopify · Sweden
No shoot, no studio

Plain supplier packshot of a grey memory foam seat cushion on white01 · Supplier
Shows the shape. Says nothing.
A hand pressing into the memory foam cushion on a wooden chair02 · Optimised
Shows the feel. Answers the doubt.
03 · Video

How it works

Data first. Opinions last.

  1. Step 1

    Watch

    Recordings and heatmaps show exactly where buyers stop.

  2. Step 2

    Fix

    One change at a time, against a baseline written down first.

  3. Step 3

    Prove

    You see what moved. And what didn't.

Measurement

How you know the lift was real.

If it cannot be measured, I should not be paid for it.

Shopify reports, GA4, Microsoft Clarity.

01

Your numbers, in writing, first

Conversion rate, basket size and revenue per visit for the 30 days before I touch anything.

02

A split test where there is traffic

Half see the old page, half see the new one, on the same days. Your season cannot take the credit.

03

Heatmaps to choose the next fix

They show where buyers stall. They never count as proof, and I will not show them as if they do.

When a split test cannot work, I say so

Proving a small lift takes tens of thousands of visits per version, and most stores do not have that. Anyone promising you a clean A/B test on 2,000 visits a month is selling you a coin flip. We measure against the written baseline instead, and an unclear month stays out of the share.

The offer

You don't pay for my hours.
You pay for the lift.

One $500 setup fee. After that, if the number doesn't move, you owe nothing more.

$500 to start

One low setup fee, and your current numbers go in writing before I touch a single page.

After that, I only get paid when you do

I earn a share of the extra revenue above that baseline. If it does not move, I do not earn.

Month to month

No lock-in. The day it stops paying you, stop.

Marcus Volsted, arms crossed

Why me

8 years of e-commerce.

From the first line of a store's code to the last field at checkout, and the SEO and ads that bring people there. I've helped 50+ webshops, so I can fix what I find.

  • Baseline before anything changes
  • I do the work myself. No juniors.
  • I'll tell you when a change did nothing

Before you ask

Questions.

Which platforms?

Shopify, and that narrowness is the point: I have built on it for years, so I know where its themes leak and I can move faster than someone meeting the platform for the first time. WooCommerce or custom, send it anyway and I'll tell you straight, but Shopify is where I do my best work.

Free teardown

What is your store leaking?

30 seconds here. A 5-minute video back.

  • Free, and it stays free
  • No call at the end of it
  • The findings are yours
I'm interested in
Free · no call · no obligation